Now days e-commerce continues to grow rapidly, competition will ramp up faster than the total growth of market. If you are to develop a winning marketing strategy you will need to start planning now.
When creating your marketing strategy for 2017 you make sure to consider these enormously important trends:
The most important breakthrough marketing technology is chatbots. It is not to say they’re necessarily the most important marketing tech trend of all, but many of the important trends like big data, AI, VR and the internet of things have been known for a few years now. chatbots have exploded in popularity and come to the attention of marketers. Chatbots help to handle interactions with customers for ecommerce companies. Currently, chatbots are the hottest artificial intelligence topics. For maintaining your clients chatbots become useful marketing tool and they may provide the entire purchase for users.
User friendly content
user-friendly and engaging content visitors to spend maximum time on your website. User can get the information about product or services easily what they need and make smart buying decisions. Using fresh and relevant content you can engage more and more web visitors towards you e-store. Through professional looking newsletters you can communicate with your potential web customers.
Mobile shopping is skyrocketing
Mobile internet usages have crossed desktop searches, it is important for E-retailers to ensure that their website is fully responsive so that it can work smoothly on different devices and screen sizes.
Crucial points to note:
- For your E-commerce website develop a mobile application to drive a large number of online shoppers who use mobile apps for online shopping.
- Developing a mobile friendly website won’t be enough. If you want to increase your sales and increase conversion rate, then you must to integrate mobile wallet functionality into your store. This will help you for your potential customers to make the payments against their online purchase through their smartphone.
Social selling is ongoing to grow quickly
Social media selling is growing rapidly Most of the big online store owners are promoting their brands on popular social media platforms. Generating a good chunk of social traffic to increase proceeds and sales for their web business. for your product and services make sure that you plan a strong social media marketing.
Mobile payments are on the increase as smartphone operators get used to the magic of uncountable payments. In mobile payment starbucks was a modernizer, becoming one of the first to track it. The success of these category of apps, and the necessity to deliver personalization will help to make loyalty.
Personalization and customization
The main part of the Starbucks app success is in the data it collects, means it can offer personalized deals on the products that customer already buys.
E-commerce business is all about stiff competition, challenges and risks. In order to stand out from the crowd, one needs to track the changing trends main in an Ecommerce industry business.
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