Bounce rate is the number of visitors of single page. It is the number of visit in which a person without browsing any information leaves your website from the landing page. It is one of the most miscalculated metrics in Google analytics. Reducing bounce rate means more engaged visitors and better chance of conversions. Listed below are few ways to reduce bounce rate.
Improve your contents Readability:
Lack of readability is one reason that your target customers might leave your website. When your content is readable and legible then user experience begins. Huge portions of text scare readers left, so avoid them. Thus, consumers don’t even get the merits of the content and that doesn’t create a good user experience.
Here are few tips of format of your content and make it readable:
- When you explain benefits or important point use bullets
- Throw more light on your topics using subheadings.
- Use attractive images, screenshots and quotes from industry experts.
- Use bold keywords a few times. Don’t overdo this
- At the end of topic use the “conclusion” and make it actionable.
Avoid popups Don’t disrupt the UX:
Most of the visitors still hate the popups, don’t use popups, they irritate the users and lead to higher bounce rate. If you want to build a long-term site that generates lots of organic visitors, then you can totally avoid popups. But some of the popups are designed well and they will convert visitors into long-term readers.
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Create a convincing call to action:
Attract visitors with your content and headlines and built interest of users, don’t miss them with a weak CTA. When you using CTA , each every element matters. Even something as ostensibly small as changing the text on a button can make a huge difference. It can engage users and lead them to a resource page on your site, thus reducing bounce rate. Improve usability with great call to action.
Keep your blog fresh with the right content:
Fresh blog with right content will always yield the best ROI. Updating blogs with fresh and unique content regularly will generate maximum leads. Great content may suggest a “wow” reaction from your readers, and gives them actionable tips to implement and produce result for them. Adding fresh content establish trust. That readers are very knowing and can see through deceptive and controlling tactics.
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Hopefully this article will help you the several ways to reduce bounce rate, but one of the important point is high-quality content that’s keep visitors engaged.